JK Tyre launches Levitas Ultra range of tyres for luxury car segment

By Dhruv SaxenaIndian tyre major JK Tyre and Industries Limited has launched a new range of tyres aimed at the burgeoning luxury car segment in India. Levitas Ultra is available in multiple sizes compatible with models from all major luxury car manufacturers in India including Mercedes-Benz, BMW, Audi, Jaguar Land Rover and Volvo.

Luxury segment growth in recent years has prompted JK Tyre to launch Levitas Ultra which promises outstanding performance in dry & wet handling, braking, in-cabin noise, and comfortable ride. These tyres have been tested extensively both in Europe and India and the company claims the Levitas Ultra range is at par and, in fact, better in certain aspects compared to tyres from other global brands.

Commenting on the launch, Dr Raghupati Singhania, Chairman & Managing Director, JK Tyre & Industries, said, “At JK Tyre, we are proud of our pioneering role in developing world-class tyres in India. With our focus on innovation, we are expanding our presence in the premium tyre space with the launch of the Levitas Ultra. These tyres are specially designed to offer our customers in the luxury car segment with a product that is engineered to offer unmatched performance across all key parameters of this demanding category – be it ride and handling, grip levels, noise reduction or braking. At JK Tyre, we have been focusing on developing cutting-edge technologies and the introduction of these UHP tyres is the outcome of our unrelenting efforts towards excellence. We are confident that Levitas Ultra will become synonymous to high performance among premium car users.”

The JK Tyre Levitas Ultra range is available in sizes ranging from 225/55 R16 to 245/45 R18. The company plans to further expand the range to include tyre sizes from 19 to 22-inch as well. The Levitas Ultra tyres have a 5-star efficiency rating from BEE and also have W and Y speed ratings making them capable of handling speeds of up to 270kmph and 300kmph respectively. JK Tyre Levitas Ultra range of tyres will be available across major cities in India from April 1, 2023.