Twitter’s new CEO Linda Yaccarino once convinced Elon Musk to stop tweeting after 3 am

By Ankita ChakravartiElon Musk has confirmed that Linda Yaccarino will take over as the new CEO of the company. Yaccarino was the only candidate mentioned when Musk announced his search for a new leader for Twitter, and she is expected to join the company within the next six weeks. Yaccarino brings over 20 years of experience from her tenure at NBCUniversal, and has a long-standing relationship with Musk. In fact, during an interview, Yaccarino convinced Musk to refrain from tweeting after 3 AM, citing the potential for controversy. While he agreed to her suggestion, he also asserted his independence by stating that he should not be told what to do.

In 2022, Linda Yaccarino, the CEO of NBCUniversal’s advertising division, was asked to interview Elon Musk. Musk was considering buying Twitter, and Yaccarino was one of the people he wanted to talk to about the company’s future.
During the interview, Yaccarino told Musk that she was concerned about his habit of tweeting after 3 am. She said that his late-night tweets often caused controversy and could damage Twitter’s reputation.

“For example, you’ve said you probably shouldn’t tweet after 3 a.m.,” Yaccarino said. “Will you commit to being a little more specific and not tweet after 3 a.m.?” she had asked.

Musk was initially defensive about his tweeting habits. He said that he used Twitter to communicate directly with his followers and that he wasn’t going to stop just because some people didn’t like it.

However, Yaccarino persisted. She told Musk that he had a responsibility as the owner of Twitter to be more careful about what he said. She also pointed out that his late-night tweets could be seen as unprofessional and could make it difficult for Twitter to attract new advertisers.In the end, Musk agreed to Yaccarino’s request. He said that he would “aspire to tweet less after 3 a.m.” but that he wouldn’t allow other people to dictate what he could and couldn’t say. “That would be a diminishment of freedom of speech,” Musk said.

Musk announces new Twitter CEO

Eon Musk revealed that Yaccarino will primarily focus on business operations while Musk will focus more on product design and new technology. Yaccarino will join as Twitter CEO officially in six weeks time, Musk previously confirmed.

Musk announced the name of new Twitter CEO via a tweet on Friday evening. “I am excited to welcome Linda AYaccarino as the new CEO of Twitter! @LindaYacc will focus primarily on business operations, while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app,” he wrote in the tweet.