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Bow down to the bow this year. Fashion experts reveal the how and why


From the runway to social networks, bows are all over. Style specialists discuss how the market is being drawn to this device’ s ageless appeal.

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Sarah Jessica Parker, Nita Ambani, Amanda Seyfried
Sarah Jessica Parker, Nita Ambani and Amanda Seyfried have actually succumbed to the bow (ImageVani Gupta)

It’ s time to worship the bows! What began as a social networks fad of connecting adorable little bows around whatever has actually now taken centre phase in the glam world. Bows are presently taking pleasure in a significant style minute and everybody, from designers to influencers to brand names, is digging deep into it.

Bows, although they never ever head out of design, have actually ended up being the brand-new closet staple in the middle of the increase of a number of girly patterns such as Barbiecore, coquette makeup and balletcore.

Designers and superstars are enjoying the bow pattern

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This pattern saw an upward increase with Simone Rocha’ s AW23 reveal where designs showed off bow ribbons glued under their eyes. Sandy Liang just intensified to this fire with her bow belts and clutch bags in this shape throughout her Spring/Summer 2024 program.