Air India unveils new logo, plane colour scheme after rebranding

Airline company significant Air India revealed a brand-new logo design on Thursday as part of a rebranding workout after being obtained by the Tata Group. The Air India airplanes will likewise get a fresh coat of paint. The brand-new logo design and palette were revealed at an occasion in Delhi on Thursday.

The brand-new logo design is a contemporary take on the airline company’s renowned Maharaja mascot, with a more stylised style and a brand-new palette of red, white, and purple.

Introducing the brand-new logo design, Tata Sons Chairman N Chandrasekaran, stated the brand-new logo design “symbolizes endless possibilities”.

The airline company’s brand-new logo design changes the old one which included a red swan decorated with the distinct orange Konark Chakra.

“Air India’& rsquo; s brand-new logo design sign-& lsquo; The Vista & rsquo;- is influenced by the peak of the gold window frame, symbolizing unlimited possibilities, progressiveness, and the airline company’& rsquo; s strong, positive outlook for the future,” the airline company stated in a news release.

The brand-new palette keeps the strong red lettering of Air India however in a various font style. The palette likewise includes a spot of red on the underbelly of airplanes with Air India composed in white. The airline company stated the brand-new airplane livery and style includes a combination of crimson, aubergine, and gold highlights in addition to a chakra-inspired pattern.

The makeover likewise re-imagines the renowned Indian window shape, traditionally utilized by Air India, into a gold window frame that ends up being main to the brand-new brand name style system. It symbolises a ‘window of possibilities’, according to a release.

Tata Sons obtained Air India in January 2022, through its fully-owned subsidiary, Talace Private Limited. Consequently, it was revealed that Air India and Vistara, another subsidiary of Tata Sons, would be combined to develop a more unified entity. This merger is forecasted to be finished by March 2024.